Nikes Strategic Management Assignment Example | Topics and Well Written Essays - 3250 words

Nikes Strategic Management - Assignment Example The intention of this study is Nike Incorporation as world leader in designing, developing and worldwide distribution and marketing of sports equipment, ranging from athletic footwear, athletic clothing lines, sports equipment and accessories. Nike’s main focus is on markets where the political environments are relatively stable and democracy flourishes. Nike’s main markets are considered to be USA, European Countries, developing countries of Asia, South Africa and few countries of North and South America. Usually, in these countries, the government has been elected through a general election. The economic conditions in these countries are relatively stable and favorable for businesses, despite of the economic slowdown experience in rest of the world. These political conditions provide a competitive advantage to Nike as it does not have to face the adverse effects of economic fluctuations and fluctuations in exchange rates. The policies regarding the interest rates and other monitory responsibilities are made keeping in view the requirements of the businesses, therefore; it becomes easier for Nike to utilize the disposable income in a more productive way. Although, the political scenario seems to b e favorable for Nike, but within governments, there are certain groups and lobbies that put pressure on authorities to ban the methodologies used by Nike for producing and marketing its products. Nike also needs to consider the subsidies it might get from the Government as it can be helpful for the company to setup its factories in these countries and import goods into the respective countries. ... Economic Conditions In most of the countries, where Nike sells its products, economic conditions are either getting improved or they have already flourished or target customers’ purchasing power is improving on a regular basis. Especially in European countries and USA, Nike’s products are considered to be reliable and durable and purchased by customers on regular basis due to their ever increasing purchasing power and better economic conditions. Also, sports are considered to be an essential part of an individual’s life in these countries which helps Nike to sell more units of its products in a year as compare to the previous year (Petkova and Pattabiraman 2010). Social Being a USA based multinational company, Nike is widely accepted as a brand in USA and European countries, but at the same time, Nike faces criticism and neglected to be accepted by the society in some Asian and South and North American countries. For catering this strategic problem, Nike designs different products for every region of the world and markets the products according to the societal norms and values. These products are designed keeping in view the local customers’ buying behavior, their culture, the society in which they live and the attributes of sports equipment that these customers look for. Lifestyle also plays a pivotal role in Nike’s decision regarding designing a product. Majority of the markets that Nike caters, have a social background where sports events are paid especial attention, which implies that the purchasing of sports equipments is higher in these countries or markets (Mishra 2010). Technological Nike utilizes latest technology for manufacturing

Environmental Analysis Essay Example for Free

Environmental Analysis Essay Sample Responses to Questions 1.Laws and Regulations. What are some key laws and regulations under which this company and the music industry must operate? Key laws and regulations in the music industry might include copyright regulations, contracts, royalty practices in both retail sales and radio broadcasting, anti-trust, advertising regulations, foreign-trade practices. 2.Economy. How does the state of the economy influence the sales of this company’s products? The state of the economy has traditionally had less of an immediate impact on the music industry than on some others. CDs and on-line music sales tend to be low-ticket items, and are less likely to be affected too adversely even by a recession. A key driver of sales is the presence or absence of popular new talent. 3.Technology. What new technologies strongly affect the company you have selected? New technologies permitting on-line music sales, like iTunes, and recording and playing devices like iPod and upcoming cellphone technologies, increase the easy availability and sale of music products. They also allow music companies to avoid the expense of manufacturing and distributing CDs, and sharing sales revenues with retailers. A major downside is that new technologies permit easy copying of music without payment. Technology that can provide copyright protection (e.g., preventing unauthorized copying) may be one solution to this problem. 4.Demographics. What changes in the population might affect the company’s customer base? Demographics affecting the company might include changes in the population of young people who are the primary purchasers of pop music (conversely, the gradual decrease in classical music sales as the demographic for that segment ages), and the growing importance of the Hispanic market. 5.Social Issues. What changes in society affect the market for your company’s music products? Social issues affecting the company include not only the increased tolerance for illegal copying of music, already mentioned, but also the increased fragmentation of public tastes and interests. Objections to obscenity in lyrics, and the rising influence of the religious market, are other social factors influencing the music business. 6.Suppliers. How does your company’s relationship with suppliers affect its profitability? The lower the cost of supplies, the more profit the company will make. In the music industry, supplies are both tangible (the cost of CDs and jewel cases, for example) and intangible (the money paid to artists.) Companies that introduce new artists take bigger risks, but also have smaller costs than companies that record and distribute the music of established acts. 7.Competitors. What companies compete with the firm you have selected? Do they compete on price, on quality, or on other factors? Key competitors in the industry include Bertelsmann, EMI, Sony, Universal, and Warner Music. There used to be many more companies, but the industry has experienced considerable consolidation. (There might be even more consolidation but for anti-trust regulations in the U.S. and Europe.) The companies do not compete on price at all, or even on the quality of their products per se; the main sources of competitive advantage are the companies backlist the music copyrights they own and, even more important, the new talent they are able to find and sign. Most music buyers do not know or care which company is selling the music they are buying. 8.New entrants. Are new competitors to the company likely? Possible? Traditionally, new entrants were extremely unlikely; given the large capital investment the music business requires (millions to launch a new album, for example). That may still be the case, but today potential new entrants include music distributors themselves, like Apple, who can decide to bypass music companies and sign new talent on their own. This is unlikely, as companies like Apple currently do not have the expertise, experience, or perhaps even interest in the business. But it remains a possibility that music companies need to take into account, particularly as on-line distributors become an increasingly important part of the supply chain. In addition, the ability to sell music on line may reduce the need for some well-known artists to rely on the marketing and distribution capabilities of music companies, and to sell directly to consumers on their own. 9.Substitutes. Is there a threat of substitutes for the music industry’s existing products? There are many substitute delivery systems for music, and the music industry is constantly being threatened by non-paying delivery systems. Music itself is more difficult to replace, however time spent on other forms of entertainment may decrease the amount of time and money spent on music. 10.Customers. What characteristics of the company’s customer base influence the company’s competitiveness? Customers in the industry are characterized mainly by the fickleness, volatility, and unpredictability of their tastes. Only a small fraction of new releases succeed and these are new releases issued by extremely experienced, knowledgeable companies, in an extremely competitive industry. Even sales of new albums by well-known groups are difficult to predict, and very few stars maintain their longevity. Customers also think theres nothing wrong with making free copies of music for their friends, nor do they have great affection and respect for music companies. Sample Responses to Discussion Questions 1.What has the company done to adapt to its environment? To adapt to the environment, music companies are taking over more of the supply chain, manufacturing their own CDs and managing their own music clubs. They are making deals with on-line music distributors to sell individual songs. They are also increasing their on-line marketing efforts, as in letting AOL offer its customers music video and song samples. 2.How does the company attempt to influence its environment? To influence the environment, music companies pay slotting fees to retailers to gain shelf space, and pay fees to ensure play time on radio stations. They heavily market new releases. They are aggressively seeking to enforce copyright laws forbidding illegal copying their success in shutting down Napster is an example of that. They are also enlisting the artists themselves in an effort to educate and influence the public on the illegal copying issue. In the U.S., they are also asking the government to pressure China to reduce the widespread music piracy in that country.

Report Of Business Organizations Tesco And Oxfam Business Essay

Report Of Business Organizations Tesco And Oxfam Business Essay Term of Reference: I have investigated two organizations 20/10/10 one from profit sector which is Tesco and one from non profit sector which is Oxfam. Procedure: I am going to collect relevant material of these two by using internet and textbooks. FINDINGS: I have chosen two contrasting organizations TESCO and Oxfam. Tesco is a shopping mart where we can purchase our essential things. It can also be define as a global grocery and general merchandising vendor headquartered in UK. Sir Jack Cohen founded Tesco in 1919, when he began to sell extra food stuff from a stall in the East End of London. Tesco first appeared above a shop in Edgware in 1929 and since then the company has grown and developed. Tesco is the third largest retailer in the world measured by income Tesco private limited corporation (PLC) is the biggest super mart in UK which has 29% of shares in market compared to other companies like asda which has 17% shares in market. PLC private limited company and dont allow its shares for sale publically. Plc company makes profit more than public companies. A Plc company has no limits of share and share capital and there is no limit to the members liability because there is no limitation on members liability Purpose of Tesco is to make money and invest and sale quality products. And provide reliable materials to consumers. Why do Tesco exist? Tesco exist to provide the goods and services that people and earning money and profits from business .it provides jobs for people the Tesco provides daily need products . Products that customers demand like food, clothes, Home electircs,Sound and vision ,Bed and bath, Furniture and kitchen, Clothing and jewellery, Toys and gift, Baby and toddlers, Garden needs. Products and services supplied at profit, at cost and below cost. Tesco is getting profit by introducing new brands and also selling goods at lease.tehy are getting profit on products by supplying them to other countries and at whole sale. They can sell products by introducing off packages to customers at low prices for a specific duration which means to make them as a regular customers to gain profit in future. And also out of seasons sale which shows selling at low cost. Objectives of TESCO are as tesco is UKs finest food retailers having 519 stores in England, Wales, and Scotland. And 105 stores in France managed by wine producer and 44 in Hungary managed by international. Tesco offers best reasonable prices. Tesco meets the need of customers opinions regarding advance product quality, choice, store facilities and service Tesco is the main profitable investment with progressive return. Tesco is introducing young talents and sound management of workers and training practices and giving job on marit basis not by personal relations.Tesco maintaining its relationships with product makers supplier on quality and price criteria. Tesco is co operating on making of food in industry. also Providing good environment and protection. Ownership can be defined as Employee or executive who has the principle responsibility for a business, or project The public sector in this type of ownership only British people can get ownership in Tesco to gain profit. Sole Traders controlled and financed by one person. Least expensive form of ownership to organize. Sole proprietors receive all income generated by the business to keep or reinvest. Partnerships contains 2 -20 members who share their assets and profits from business. Public Limited Companies (PLCs) shares to the general public it contains Minimum of 2 but no maximum number of shareholders Private Limited Companies contains financed and controlled by between 2 and 50 shareholders. Franchises .A business which has bought the right to trade under established name in different cities.e.g McDonalds, KFC. Co-operatives it contains Groups of people who enter business and share the benefits customers Co-operatives, Producer Co-operatives, Worker Co-operatives. Charitable trust for helping famines and collect funds from rich .and also receives funds from GOVT. OXFAM It is a trouble reliever organization which includes 14 countries organization with 3,000 partners in around 100 countries to decrease poverty and injustice .It can be define as an International organization which helps and provide training and financial aid to people in developing countries and disaster areas. A UK based organization which was established in the 1942. Oxfam is campaigns, development program and emergency response by co operation of internationally connected associations. Oxfam international was formed in 1995 by an independent non government organization. Development Works with local partner organization And helps poor and poverty. And realizing People Their rights e.g. education, health Emergency Oxfam provides life saving aids during Emergency and help people for Future Crises Campaigning Putting the pressure on leaders to make long lasting change Oxfam International is group of 13 independent association contains Germany Australia, Belgium, Canada, France, , Great Britain, New Zealand, Hong Kong, Ireland, The Netherlands, Quebec, Spain and the United States. Why Oxfam exist? Oxfam exists to make a global impact on the causes of poverty. Today mostly countries areas are facing problems and Oxfam is the most efficient organization to help them. Campaign initiatives, planning and putting into practice new tactics and strategies to spread climate change.oxfam is trying to make relationships globally with international NGOs to develop prosperity. Objectives of OXFAM: Relieve suffering caused by natural disasters.Oxfam supports peace and understanding based upon mutual tolerance and respect. Strengthen peoples capacity to help them. Oxfam works for trade justice, fair trade, education and aid, health, HIV/AIDS, conflict ,campaigning and natural disasters, human rights, and climate change. Oxfams International purpose. The main purposes of Oxfam are Promote, assist and manage relationship between the Oxfam international to do help all disasterd people globall.and earning name at international level And removing poverty OXFAM has its committee in different countries which are as under Oxfam GB (Great Britain) .Oxfam Canada.Oxfam America. Oxfam GB (Great Britain) independent non-profit organization is the biggest family for help and has large capacity of workers and income for famines . In UK OXFAM GB was originated in 1942. Oxfam Canada is first member of Oxfam International, and was developed in 1963.in at start Canada Oxfam faced troubles soon Canada began to analyse its role in the development process. OXFAM in AMERICA an independent non-profit organization was developed in America in 1970 and fight for independence and shelter. Advantages of Oxfam are they dont have to pay tax. they get ready to help other. they receive money from businessman and Government. TESCO Stakeholder Stakeholder can be defined as a person, group or organization that has direct and indirect position in organization. It is affected by organizations rules, polices and decisions. Tesco has many stakeholders. Government, Customers, Employees, Local Community, Suppliers, and Pressure Groups: they all have equal importance in building of Tesco Customers. Usually a customer wants quality goods at a low cost. They would also want a variety of products to choose from key holders Diagram of stakeholder in organization Supplier Owners Government Creditors Customer Directors Workers Community Unions Key stakeholders in a business organization Customers. These are the people who buy products from shops and to save lives of needy people. Customers want reliable products and at low prices. Employees its how you manage in any situation; understand the customer; be first with the customer use your strength to deliver unbeatable value and look after the staff so they can look after the customer, teamwork trust and respect. Directors they are responsible for business objectives and managing all strategic decisions .director holds discussion at board meetings. Where they make strategy for improving business, Managers they are responsible for obtaining goals creating atmosphere of work among workers, each manager has handles accounting, law marketing, and sales production. Suppliers they supply products at commercial level like banking .they supply goods to different branches. Owners they are the business, assets holder, and pay the workers. Pressure groups not put up candidates for election, but seeks to influence government policy rules. Trade unions function is discuss pay and working conditions and creates discipline among workers Employee Associations they set up pay packages and employees for resolving argument. Stakeholders of Oxfam Stakeholder can be defined as a person, group or organization that has direct and indirect position in organization. It is affected by organizations rules, polices and decisions. Volunteers they are the workers who help in building Oxfams strength. Volunteering is a personal Choice, not a compulsory job. Express values in activities that are meaningful. And co operates for helping in medicine, education, or emergency rescue. Campaign supporters The Individuals, celebrities, politicians and organizations across the run campaign for collecting funds and to remove illiteracy and poverty. Individual donors this types of donors can make decisions faster, they mostly work in under developed countries to make them growing countries, and feel this easy to work alone. Donate personally money, clothes for removing poverty. Customers are the main participant in organization. They help by buying food, drinks, and also help organization by used drink bottles and wrappers for recycling and make collection for Oxfam. Without their involvement it is not possible collecting money for Oxfam. Employees they are workers of Oxfam and work in flood relieving, food preparation, palcing people in save places when they get infected. Pressure groups they help in protesting if Government is not funding properly.ank manage strike on roads, institutes, cites and encourage people for infected s help from Govt. FUNCTIONAL AREA OF TESCO Board of Directors Finance department Marketing sales department Production department Finance manager Accountant Marketing manager Area sales manager Sales staff Production manager Production supervisor Production workers Human resource department Human resource manager Clerical assistant ICT department Board of directors people are the people of tesco who have decision-making rights, voting rights specific responsibilities which in each case are separate and distinct from the authority and responsibilities of owners and managers of the business entity. Finance department is responsible of balance sheets, profit and loss of tesco and responsible to keep records of fund and all planning of Tesco financial income and loss. Finance manager duties are to make investment sheets ,financial reports, activities, and implement cash management strategies. Accountant helps managers to make reports, investments (savings), and tax implementations. Handles profit loss details, cost production, financial statements. Marketing sales department function is to understand users needs and fulfil requirements with quality of goods and also pay attention to their demands and fulfil that correctly. Sales manager sales out products and provide services to the customer for the profit and want to become finest retailer. They ake products available for all customers. Production Tesco is to make sure that the goods of Tesco are formed on time and is in a suitable quality for the customers. And maintain furniture. Production managers duty is to handle all kind of goods preparation demands and duration when product will get ready for customers and at given time and at exact time and standard. Production workers made goods according to the user demands and works exactly in uniform way. They have to know all about what customer wants and what kind of material should use. Human resources keep hold of good experienced staff and only choose hardworking employees and They deal with the recruitment, employees, planning, training and paying to employees. ICT (International Computers and Tabulators) its main function is to check that all data of Tesco is stored properly. All computer software are working, all business websites are accessing.(tescopls.com) FUNCTIONAL AREA OF OXFAM Oxfam ambassadors Political counsellors Deputy Chief of mission Defence attached Economic counsellor Public affairs Chief security assistant Administrative counsellor Director Counsellor office Agency representatives Director Peace Corps Ambassadors are the highly ranked representative within a nation for other organization. and directly linked by Government. Political counsellors/ Deputy Chief of mission/ Defence attached they all are directly attached with ambassador an communicate all society problem with each other and make decisions Director is a group of people nominated by the owners of a business who have decision-making authority, voting authority specific responsibilities which in each case is separate and distinct from the authority and responsibilities of owners and managers of the business entity Deputy Chief of missionHe or she acts like a ambassador in absence of chief of mission. He handles matter in absence of chief of mission Political, Economic, Public Affairs, Management) at the Embassy,. Director Peace Corps US company that sends American volunteers to developing countries for educational, agricultural improvements. Tesco Mission and values Planning, calculating and the passing of information form rival is called mission. Tescos mission is to earn profit and sale pure goods. And to sale goods online by using website tesco.com and public dealing in good manner to make regular customers and create significance for customers to earn their lifetime reliability. Values Values of an organization defines it standards. They show Respect to each others Try to give their best. Want to be energetic and fit. Tesco strategies to become are successful international trader, to become famous business party. To be good food provider to put community at the heart of what we do. Objectives Tesco increasing customers by offering buy 1 gets 1 free. Tesco offers best reasonable prices. Tesco meets the need of customers opinions regarding advance, product quality, choice, store facilities and service Tesco is the main profitable investment with progressive return. Tesco is introducing young talents and sound management of workers and training practices and giving job on merit basis not by personal relations. Tesco maintaining its relationships with supplier (product makers) on strict quality and price criteria.Tesco is co operating on making of food in industry. Provides good environment and protection Strategic Planning Tesco is trying to make shopping easy and comfortable. Seeking to low price to help people Lessing prices. Smart objectives of Tesco Specific Tesco wants to make profit its sale. Measurable Tesco is leading in business by its major shares in market. Achievable Tesco achieve its goal by increasing its customers and making profits. Tesco has achieved it by good quality products. Realistic Tesco is third big company in world. OXFAM Mission It acts for attitudinal change to facilitate in development, socially and economically. It helps famine and giving life to them. Values satisfactory behavior within organization. Behavior of individuals within the organization. And Flexible commitment. Use time and resources efficiently Strategic aims and objectives Oxfam works for trade justice, fair trade, education and aid, health, HIV/AIDS, conflict ,campaigning and natural disasters, human rights, and climate change. and supporting children by educating them and providing food. Oxfam strategic planning process Oxfam is worlds 3rd largest nonprofit organization and Oxfam strategic planning process is to works for the removal of poverty. To fight homelessness and also for the development of undeveloped area and for progress of organization. Smart objectives of Oxfam Specific Reducing Poverty is specific objective. Measurable Oxfam is responding to 26 emergency situations worldwide. Relevant skills Oxfam is finding people who have skills to tackle problems. Time-based Oxfam includes 14 countries union working in more than 100 countries. M1 Point of Views of different stakeholders Directors the business through meetings with top managers and managing stretegies for progress of tesco.Employees should work hard on making good quality products that will make profit and also increase pay and conditions of Employees and also helpful for safety, health and pension arrangements. Customers views are to getting latest brands and saving by low price products. D1 Evaluate the influence different stakeholders exert in one organization Stakeholders stand for great influence in organization. Developing countries employees make fashionable clothes and brands to exert little power over their employers to give them jobs and getting new products. Owners are the organizations main stakeholders and gain profit and pays all bills and wages to workers and remain profit shares with shareholders directors pay attention to make strategy and decisions regarding organization Government influences by law rights to change behaviour of environmental or health and safety. Employees exert main role in business profit or loss. When the economy is active they work hard and make extra products. Customers also create great influence within an organization by purchasing products from store or online at low prices. Conclusion I was given an Assignment of two contrasting organizations Tesco and Oxfam. I found that both organizations are serving better in their departments and both are for people. in both organizations stake holder are more important participant because if you dont have too many stake holder and your profitable and non profitable organizations will not succeed in their missions. Recommendations I would like to recommend the both different organization one is profit gaining Tesco and nonprofits gaining Oxfam have good customer connection because Oxfam is an international charity which is focused on fighting poverty and providing them shelter.and Tesco is providing daily needs products for customers and also providing funds to Oxfoam so that they can participate in decreasing poverty. So both plays important role for customers.

Orange County 1960s: The Conservative Movement :: Political Science Politics

Orange County 1960's: The conservative movement The conservative movement that arose in the Orange Country during the 60's had many different contradictory attitudes. Some people thought of it as a meaningless span of time in which the government had been put on pause while others saw it as a crucial foundation for America's future. McGirr clearly seems to be no follower for Orange County conservatism, but she is still able to keep her disagreements from breaking through in her writing. McGirr gives the audience an understanding the ‘60s political struggles, one in which even conservatives proposed radical ideas that fundamentally reshaped the political and cultural landscape. Since most of Orange County residents in the ‘50s and ‘60s were migrants, largely from the Midwest, did not necessarily make them traditionalists. These migrants, McGirr writes, mixed with Orange County's "cultural traditions, its conservative regional elite, its mode of development... [to provide] the ingredients from which the Right would create a movement. First, there were the ‘old-timers,' the large ranchers and small farmers, merchants, shop owners, and middle-class townspeople who had embraced a strong individualism and strict morals for many years. Added to this older conservatism were the southland's ‘cowboy capitalists,' the new boom-time entrepreneurs who made their fortunes in the post - World War II era of affluence and spent their capital and their energy spreading the gospel of laissez-faire capitalism and an anti-Washington ethos. Together with ranchers-turned-property-developers, county boosters, and real estate speculators, they created a built w orld that affirmed the values of privacy, individualism, and property rights and weakened a sense of cohesive community, providing an opening for organizations, churches, and missionary zealots that could provide one." Orange County's contradictory anti-state philosophy that dominated a place founded by the government and heavily dependent on the government was clearly abundant to McGirr. Military bases and high-tech manufacturing for defense purposes was key to the economic growth in the 1950s and ‘60s. Suburban Warriors portrays activists of the John Birch Society, the Christian Anticommunist Crusade against the New Deal and wimpy not because they were victims of liberalism but because they were beneficiaries with moral passion to spare. Orange County became one of the fastest growing counties in America in the 1950s because it was a paradise of homeowners, "a developer's dream come true." Conservative political ideology, often considered an anti-modern worldview, attracted a large number of people in the most technologically advanced and economically effervescent of American locales.

Mcdonald Competitive Advantage

McDonald’s core competency is providing convenience when people need and want to eat fast food at prices that are competitive and provide best value for the customer's money. One of McDonald’s competitive advantages is its focus on consistency of  quality, production of food and use of raw materials all around the world. The world recognition associated with the brand McDonald’s itself is also one of McDonald's competitive advantages. We strive to be cost leaders and offer our food at prices that cannot be matched by our competitors.In order to do this, your store must be efficient and keep everyday operations costs as low as possible. Doing so, will allow for our stores to be superior to other fast food restaurants because we can serve our food at lower prices than any other fast food company. Another important competitive advantage we have here at McDonald’s is the speedy delivery of our food. In order to maintain this advantage over other fast food ch ains, you must make the processes of cooking food simple for all your employees.It must be easy to learn and easy to execute with a low failure rate to ensure the quick production and delivery of your food. These two competitive advantages comply directly with the vision of the company which is as follows: â€Å"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. † Just like any other firm, McDonald’s competitive advantages are what makes it stand out when compared to other companies.These aspects of McDonald’s are what helped it become the number one fast food distributor in the world. McDonald's competitive advantage is based on brand recognition. McDonald's brand is well known in all markets, nationally and internationally. A new report by business intelligence firm shows how top corporatio ns such as McDonalds's, Coca-cola use their brands to strategically position themselves to gain and retain new customers, even in the most competitive markets. Brand recognition holds tremendous influence on consumer buying habits

Why I Became a Criminal Justice Major Essays

Why I Became a Criminal Justice Major Essays Why I Became a Criminal Justice Major Essay Why I Became a Criminal Justice Major Essay A career in Criminal Justice can be an exciting and very rewarding road to travel. It has a high risk of danger, but the capture of someone who has harmed another human being is a great reward. As a law enforcement official, you can help to keep criminals off the street and provide safety to the community. The main concern for me would be to provide a safe environment for our children. There are a lot criminals out there, who target children, and I want to contribute everything I can to stop this. Children are abused, kidnapped, molested, or hurt in some way every day in this country. There are ways to stop this and this should be stopped by any means necessary. I feel saddened when I see on the news where a child was harmed or has come up missing. When these things happen, it affects the child for the rest of their life. They feel the pain of what happens to them, and a lot of them believe that whatever happened to them was there fault. There is no need for children or anyone else to have live in fear for the rest of their life because someone decided to harm them for the sake of enjoyment. Illegal drugs are another reason for me choosing this career. Drugs can ruin your life; even cause you to lose your life. A lot of innocent people are killed every year because of drugs. Drugs dealers seek to get their money or drugs by any means necessary. This may include the killing of innocent people that are just bystanders in a drive-by shooting. Drugs can also lead to stealing or prostitution. Women can become so addicted to drugs that they sell themselves to get the money to support their habit. There are a lot of innocent people out there in this country that need to be protected from the lunatics that like to bring harm to them. People work hard for their money to provide for their families and there are thieves who want to take it from them just because they do not want to work. They see this as an easy way to get what they want. There are so many crimes out there that are committed every day. These that I have talked about are just some of the ones to make me pursue a criminal justice career. I want to be in criminal justice to lessen these crimes that are harmful to society. I feel that a lot of innocent people are brought down every day and there is a solution for this. If I get the chance to save just a couple of lives, I feel that I will have made a tremendous contribution to society. Our society needs protection from these crimes, and I feel that I can be a big help in protecting society from harm.